Chapter 538 0535 [Sweep Wool! ] (One More)

Akio Morita is a cautious person. In his opinion, this cooperation with Shi Zhijian is a huge opportunity.

The funds provided by Shinhwa can help Sony get rid of difficulties. In addition, the consumption of Shinhwa funds can give Sony a chance to resist.

Akio Morita calculated very carefully, which is called "slow-cooked beef brisket". Shi Zhijian, a young man with a hairless mouth and incompetent affairs, finally missed a move.

So early the next morning, Sheng Tian contacted Shi Zhijian, and couldn't wait to send over the 130,000 recycled TVs that were about to be scrapped.

A long line of large trucks loaded with Sony TVs came to the headquarters of Shinhwa Technology.

Shi Zhijian was also unambiguous, and directly called Sony for nearly four million US dollars.

Four million is not a small amount. Akio Morita was overjoyed, and immediately used the money to solve the current financial crisis.

At the same time, the "splitting" work that Shi Zhijian ordered Yamada Mitsuko to do also began to accelerate.

Those Sony TVs bought for $30 were carefully disassembled. Among them, the semiconductor parts that Shi Zhijian had been thinking about for a long time were disassembled and added to the design of the Walkman.

Because of the addition of these semiconductors, the Walkman, which was originally the size of a brick, was directly reduced in size to the size of a palm, reaching Shi Zhijian's expected goal.

As for other components of the TV, such as display screens, speakers, and circuit boards, Shi Zhijian sold them to two major companies, Panasonic and Toshiba.

As Sony's biggest competitors, these two companies have always attached great importance to Sony's products, and are willing to pay a reasonable price for similar components.

In this way, after Shi Zhijian split up and sold a TV set worth 30 dollars, it was sold for 32 dollars!

It is equivalent to saying that Shi Zhijian earned an extra 2 dollars in addition to a semiconductor component for nothing!

Of course Shi Zhijian didn't like the $2, even though the 130,000 units earned a total of $260,000.

For Shi Zhijian, he is now concerned about the production of karaoke after the parts are in place; and the assembly and production of Walkmans after the semiconductors are in place.

With the roar of Jinlong's production line machines, the output of karaoke has increased significantly.

The orders in Shi Zhijian's hands were also completed one after another, reaching the target.

However, what Shi Zhijian is most concerned about at the moment is not the production of karaoke, but the market launch of Walkmans.

Any new thing starts from being understood, recognized, and then accepted.

The same goes for the Walkman. It is impossible to attract crowds of people as soon as it is put into the market and become a best-selling product.

Therefore, Shi Zhijian must put a lot of effort into advertising and publicity, and he must find the target group.

...

No matter what age, young people are staunch supporters of emerging fashion products, no matter in the previous life or in this life.

Therefore, Shi Zhijian's target group for the "Mythical Generation" Walkman is those energetic young people.

Young people dare to work hard, they don't need anything, but they are short of money!

According to the current labor wages in Dongying, the average salary of young people is fifty dollars a month.

Therefore, as a conscientious Chinese entrepreneur who cares about the development of young people in Japan, Shi Zhijian directly set the price of a Shinhwa Walkman at five hundred dollars!

As soon as the price came out, Photon and others were shocked.

"Five hundred dollars? Mr. Shi, have you made a mistake?"

At the company meeting, Daisuke Inoue looked at Shi Zhijian in horror.

"That's right, those young people now earn fifty dollars a month, and it only takes a year to buy a super stylish Walkman, what a deal!"

Daisuke Inoue rolled his eyes: "That requires them not to eat or drink for a whole year!"

"I know this, so I am good for them, set a small goal for them, and let them work hard for this small goal!"

Shi Zhijian looked at all the people present and said: "Just do as I said, and the publicity will be more fashionable, trendy, and high-tech, so as to give people a sense of superiority."

"In addition, our shipment this time must reach at least 50,000 units!"

"Impossible!" Everyone was surprised. After all, it is not easy for a new product to hit the market, let alone 50,000?

"Nothing is impossible in this world!" Shi Zhijian said firmly, "For this reason, I wrote a promotional copy, and follow the content of the copy. Don't say fifty thousand, even one hundred thousand is possible!"

Are you bragging?

Everyone looked suspicious.

Shi Zhijian asked people to send the promotional copy he had prepared to everyone.

Mitsuko Yamada and the others took a look and were stunned.

Daisuke Inoue, Chen Huwang, Hideo Kawashima and others even opened their mouths wide, looking at the story Shi Zhijian "made up" in disbelief.

"That's okay too?"

"Selling a kidney to buy a myth?!"

I saw that the manuscript said that an aspiring young man from Japan was willing to sell one of his kidneys in order to buy a newly launched "Myth Generation" Walkman, and used the money to buy a long-awaited Walkman.

And when he was being interviewed by the media, he lay on the bed, gave the reporter a thumbs up, and shouted with his trembling lips: "Myth Walkman, it's great!"

"Mr. Shi, is this an exaggeration?"

"Yeah, this Dongying youth looks like a mentally handicapped!"

"Who would sell one's own nah for a Walkman! It's horrible!"

Shi Zhijian smiled, "Look, is there a controversy? This is what I want, exaggeration! It's explosive! It's unbelievable! There's also a crusade against public opinion!"

Everyone looked at me and I looked at you, and felt that what Shi Zhijian said seemed very reasonable.

If this copywriting gets out, it will definitely become popular!

"Then will our company be scolded to death?" Inoue said cautiously.

"You will definitely be scolded if you scold me! But the harder everyone scolds, the more popular our products will be!" Shi Zhijian raised a finger and said firmly.

"So we have to do a good job in the follow-up work. First, resolutely oppose the vanity of young people! We must package and promote our mythology as a positive foreign company with positive energy! Our slogan is --- mythology, dry father!"

"Secondly, conduct mortgage activities for young people. When purchasing our products, you can write an IOU, pay in 12 installments, and pay in 24 installments! In this way, they only need to pay one dollar a day for a $500 Walkman. You can buy it for a little money! Of course, these IOUs have to charge a little bit of interest!"

All the people at the meeting were drunk and looked at Shi Zhijian with admiration!

Others do business by slowly pulling wool, but he shaved it clean!