Chapter 539:0536 [Take Back! ] (Second Update!)

at dusk.

After the first batch of Shinhwa Walkmans produced passed the quality inspection, they were all packaged and loaded onto large trucks to be taken directly to major department stores in Kyoto for sale.

At the same time, Shi Zhijian didn't take a break, and stayed in the company to hold meetings with many company backbones.

From production, to quality inspection, to packaging and sales, he has to personally inquire.

Especially in terms of quality inspection, because of Sony's lessons learned, Shi Zhijian attaches great importance to quality issues.

In the company warehouse.

"Quality inspection must be done well! This is a new product of ours! Any problem with any machine will affect the reputation of our product!"

"Don't worry, other companies have double quality inspections, but ours has triple quality inspections, and we also need to conduct power-on tests, tape tests, and sound quality tests. Quality is absolutely paramount."

Shi Zhijian nodded, "This is the last tough battle before I leave Dongpu. If you don't ask for anything else, you must fight well!"

"Hayi!" Everyone collectively bowed ninety degrees to Shi Zhijian.

...

That night, Sony Corporation.

"I've already found out that the first generation of Shinhwa Walkmans will be launched tomorrow! In addition, I also found out that Shi Zhijian dismantled the TV sets we sold to him, and used the semiconductor components in their Walkmans! The rest of the screens, circuit boards, and speakers were sold to Panasonic and Toshiba!"

When his subordinates reported the news at the conference, Sony boss Akio Morita looked so ugly!

"In addition, I also found out that by dismantling the scrap TV sets we sold to him at a low price this time, Shi Zhijian earned a full US$2 for one TV set, and US$260,000 for 130,000 sets!"

Crack!

Before his subordinate could finish speaking, Akio Morita raised his hand and smashed the teacup to pieces!

In the conference room, everyone was silent, and they didn't even dare to meet the angry Morita's eyes.

Xiao Cangzhizi immediately stood up from his seat, then prostrated himself on the ground, and begged Sheng Tian for mercy: "I'm sorry! I didn't know Shi Zhijian would do this! I was also deceived by him!"

Akio Morita snorted angrily, "Get up, I didn't blame you!"

He glanced at everyone, "From tomorrow onwards we have a tough battle to fight! Isn't Shi Zhijian going to sell his Walkman? How much can a new thing sell? From now on, our Sony recorder will launch a large-scale price reduction promotion! And promise Give the store a rebate of 2 points! I want to occupy the entire market! See how Shi Zhijian fights with me?!"

"Mr. Morita, this is not good. The sales of our tape recorders have always been stable, and the price is also very stable. If we rashly engage in promotions, will the gains outweigh the losses?!"

"Yeah! Our tape recorders are already very low profit in the battle with Panasonic and Toshiba. If we give the store two rebates, then we have no money to make!"

"You guys with short-sightedness! Can't you see it? Our tape recorder market is almost saturated, how long can we make money? Now Shi Zhijian's portable player is robbing our market. All we have to do is one word - Keep!" Morita Akio vowed.

"I heard that Shi Zhijian will leave Dongpu soon, and this will be the last tough battle between me and him! I, Akio Morita, will fight back with one move! Catch Shi Zhijian's bird eggs!"

Akio Morita bared his teeth and claws, expressing his boundless hatred for Shi Zhijian in a rough tone!

...

Kyoto, Haosheng Department Store.

As the most famous department store in Kyoto, it has the largest and most complete range of electronic technology products in Japan.

This is also the wind vane of Dongying Electronics, which company's products are selling well, and you can see at a glance here.

At this moment, a saleswoman is carefully placing a "Myth Generation" walkman worth five hundred dollars on an extremely conspicuous position on the counter.

"My God, five hundred dollars for such a little thing! Am I mistaken?"

A stylishly dressed female customer glanced at the newly-launched Walkman with a Kun bag on her shoulders and exclaimed.

"Yeah, is this Shinhwa company crazy about money? The price is so high!" The female customer's companion also echoed.

But unable to hold back their curiosity, they asked the saleswoman to take out the Walkman and try it out.

The tape recorders in this era are generally very large, and if you want to listen to music, you can only stay at home, but small things like Walkmans directly solve this trouble for customers.

So after the audition, the two female customers hesitated.

"Although it is very good, it is too expensive!"

"Yeah, five hundred dollars can buy two tape recorders!"

In this way, waves of customers came over, asked, auditioned, and left regretfully.

Of course, in this era, there are also some very wealthy local tyrants. After they saw the novelty of the Walkman, they didn't even consider the price of five hundred dollars, and they just threw their hands out and bought four or five in one go!

Even so, there are still not many local tyrants. For the poor customers, Shi Zhijian's Walkman is too expensive! Many people can't afford it!

Gradually, in the afternoon.

Sony's promotional activities have officially begun.

First, there was a burst of singing and dancing, which attracted a large number of customers.

Then the Shinhwa first generation Walkman was removed from the conspicuous place by the store manager, and the Sony tape recorder that was doing activities was placed on it.

The original price is 250 US dollars!

Special $200!

The big and the small ones represent two eras of electronic products competing silently.

...

day down.

Competition results come out.

Because Sony tape recorders have a stable market and customer base, this time the promotion has been done extremely hard. The product priced at 250 US dollars was directly reduced to 200 US dollars, attracting countless customers to spend money to buy it!

The sales volume of Haosheng Department Store alone reached an astonishing 1,800 units a day! That's it, it's still in short supply!

In contrast, the "Myth Generation" Walkman, a new product, was too expensive because the price was as high as 500 US dollars. Customers asked a lot, but bought very little. Only 120 units were sold in one day. !

Shi Zhijian and Shi Zhijian boasted that the total sales in Haikou had reached "50,000" units, which was almost as bad as grandma's house!

Faced with such sales results, Shi Zhijian was still there, and ordered Photon, Inoue and others to take the initiative to attack according to their own sales strategy!

TV commercials, newspaper ads fight!

There is also a publicity campaign that you can get a mortgage when you buy a Shinhwa Walkman!

At the same time, the copywriting of "selling a kidney to buy a myth" will also be exposed!

Shi Zhijian is waiting!

Just wait for this big catfish from Sony to muddy the water!

According to Akio Morita's personality, seeing the news about selling a kidney, he would definitely not be able to resist making a move!

At that time, the Shinhwa Walkman won't even be popular if he wants to!