Chapter 522 How About You, Mr. Ye, Be the Spokesperson?

Another winter vacation.

With the end of the final exam week, students are welcoming their winter vacation again.

Freshmen will be excited about their first winter vacation in college.

Juniors start to worry about their internships or postgraduate entrance exams.

Seniors in their senior year have basically already made their own career plans, either entering society as social animals or taking postgraduate entrance exams or civil service exams.

In comparison, sophomores are not worried during the winter vacation, and they are also a bit stable.

No worries because they are still sophomores. They don’t need to face some of the pressure of entering society, nor do they need to face the choices in their lives.

Stable because they have experienced a winter vacation in college, and that kind of novelty has passed.

However, for Ye Ge, he may be even busier when the winter vacation arrives.

After half a semester of planning, Ruixing Coffee has been basically established.

This requires talking about the connections of Yuan Guoxue’s mother, Yuan Mei.

In fact, Yuan Mei is currently the head of Luckin Coffee, and Ye Ge is only the largest shareholder besides Yuan Mei.

Ye Ge only helped Ruixing Coffee solve the supplier problem in his spare time and provided the general direction and ideas for Ruixing Coffee's future development.

Yuan Mei is the main executor.

At the beginning, Ye Ge was worried that Sister Mei would be too busy, so he planned to draw a few good hands from the marketing and human resources departments of Bilibili and Mihuyou for Sister Mei to call.

But in fact, Sister Mei directly summoned some of her friends from nowhere and created a team by herself.

Then this team used its own connections to develop one department after another, and completely established the prototype of Ruixing Coffee.

After Ye Ge's understanding, these friends of Sister Mei all have experience working in large companies, and even the head of a group in the general department of an enterprise, with many years of experience in the business world.

To dig these people over, it is not enough to have enough money, because they are not short of money.

And for now, Ruixing Coffee cannot give them as high a salary as their original company.

It can only be said that they were basically "fooled" by Sister Mei.

However, Ye Ge can guarantee that they will definitely not regret their current choice.

As the original team, they will more or less get a certain amount of shares.

When Ruixing Coffee becomes bigger and stronger in the future, they will earn much more than in the previous company.

Of course, they also saw the development prospects of Ruixing Coffee and came here after they had their own clear judgment.

We are all adults, and it is necessary to talk about feelings, but in front of feelings, you have to consider your own interests first.

Otherwise, if you see a company with no future, how can people come to start a business with you?

This time, Ruixing Coffee decided not to open one by one, but planned to open seven stores at once in front of seven universities in Hangzhou.

Opening seven stores at once can create a lot of heat.

Of course, this must be done with sufficient financial resources, and this is already a bit of a gamble.

Otherwise, normally, stores are opened one by one. If the business is not good, how can you open a second one?

This also shows Ye Ge's confidence in Ruixing Coffee.

He believes that Luckin Coffee will definitely be profitable and can even become one of the best coffee companies in the country.

At the same time, according to Ye Ge's plan, this day is not just about the opening of stores, but also the launch of Ruixing Coffee's APP on mobile phones, and users can directly order food on their phones through the APP.

After all, we have entered the era of smart phones, and all kinds of ordering are coming out.

After Ye Ge's reminder to Tang Wei last time, Tang Wei also felt that the food delivery software is a very promising project, and he has now arranged people to do it.

For this kind of food delivery software, Ye Ge doesn't really want to intervene, and the money it costs is much more than Luckin Coffee.

Moreover, my father-in-law was really good to me in my previous life, so I can repay him a little.

In addition, every user can enjoy a "two-yuan full-site purchase" once they order with the APP.

In addition, if you invite a new friend to have a drink, if the other party places an order, you can also get a cup for free.

Then there are various activities such as free membership card opening, points and gifts, etc.

Moreover, Ruixing Coffee is much cheaper than Starbucks, but the taste is not much different.

In summary, Ruixing Coffee needs to burn money and "lose money to gain publicity" in the early stage to open up the market, so that the market can quickly recognize and gradually accept and recognize the Ruixing Coffee brand.

In the conference room, when Ye Ge reiterated the strategic direction and marketing strategy of Ruixing Coffee again and again, many people looked at Ye Ge with respect.

They have known Ye Ge, a college student entrepreneur for a long time.

After all, among the current entrepreneurs, he is much more popular than Penguin.

Although most of them are famous because of Ye Ge's reputation as a scumbag, it is also famous for a scumbag to be famous.

Although they also know that a person's continued success is definitely not accidental.

But when they personally watched Ye Ge preside over the meeting, when Ye Ge proposed these marketing strategies, they still had to wonder if Ye Ge was a marketing genius.

They could already foresee how bright the future would be as long as Ruixing Coffee maintained its good quality and reputation.

"That's roughly what I want to say about today's meeting. Do you have anything else to say?" Ye Ge asked everyone.

Everyone looked at each other, and Wu Di, the director of Ruixing Coffee's marketing department, said, "Mr. Ye, do we need to find a spokesperson?"

"Yes, there is also a spokesperson. We actually forgot about the spokesperson." Another person said, "A spokesperson with a high reputation and a good image can increase our popularity at the fastest speed."

Yuan Mei shook her head: "Celebrities are unreliable. You don't know when the other party will break out a scandal. The entertainment industry is a place"

Yuan Mei didn't say anything, but everyone knew what the entertainment industry was like.

But, if you don't find a spokesperson, how can you maximize your initial publicity investment?

"Eh? I have an idea. I wonder what Meimei and Mr. Ye think?" Wu Di's eyes lit up.

"What's the solution?" Ye Ge was also curious.

Wu Di smiled at Ye Ge and said, "How about you, Mr. Ye, become the spokesperson for Ruixing Coffee?"