Chapter 524 It Tastes Good! This! (4000 Words, Two-in-One)
Chang Wei, a white-collar worker at a game company in Hangzhou.
In the Internet company where Chang Wei works, overtime is the norm. He has to get up at 7 o'clock every morning and rush to the company at 8 o'clock. The lunch break is only one hour, and he rarely gets off work before 9 o'clock in the evening.
For Chang Wei, the average time he gets home is 10 o'clock, and sometimes even later.
And even if he goes home, he usually has to reply to messages, and even some work has to be brought home to do.
After taking a shower and lying on the bed and falling asleep, it was already one or two o'clock in the morning.
Then he got up at 7 o'clock the next morning and started working day after day.
Although it is a high-intensity job, the salary is high, so Chang Wei can accept it.
Chang Wei plans to work harder when he is young, and when he buys a house and saves some money, he will change a job and start lying down.
After all, these years are the outlet of the Internet, and it is also the time when you make the most money. If you don't work harder at this time, when will you work harder?
But the future is the future, and now is now.
For now, Chang Wei needs to cheer up to get through the day.
So in the past two years, Chang Wei has developed a habit of drinking coffee.
Starbucks coffee is really good, but the price is a bit expensive. I have to drink three or four cups of coffee every day, which costs a hundred yuan.
However, the coffee in the company's coffee machine is not good, and I don't like the taste of some brewed coffee, so this is still a headache for Chang Wei.
Although he doesn't smoke or drink, the coffee he drinks every day is already a considerable expense. The money he spends on coffee in a year is more than 20,000.
Just when Chang Wei was thinking about whether to quit coffee and save some money, Chang Wei saw a video on Bilibili.
The title of the video is-Ye Gou is actually an advertising spokesperson!
As a brochure music lover who goes to Bilibili to browse and stroll around the dance area whenever he has nothing to do, he naturally knows who the "Ye Gou" referred to in the title is.
After all, in Bilibili, Ye Gou can only be one person, that is, the co-founder of Bilibili and Mihoyo, and now a very famous composer - "Dogs don't fall in love", Ye Ge, Ye Gou!
In fact, Chang Wei can understand that Ye Ge has several relationships. The boss of his company is already married and over 40 years old, and he doesn't know how many lovers he has.
And Ye Ge is still a college student with a bloody time, and his net worth is over 100 million. How could there be no girls around him to contact him?
Besides, Ye Ge is still single now. Before this, he had no problem with any women.
However, seeing this title, Chang Wei also clicked in with curiosity.
Now that the college student entrepreneur has a net worth of over 100 million, he would actually endorse an advertisement? What is he endorsing?
"The small TV is loading."
"The small TV is debugging."
"The small TV barrage is being prepared."
"The small TV is starting."
As the video opens, the first thing Chang Wei sees is Ye Ge, who is wearing casual clothes and sitting outside a coffee shop. Ye Ge is drinking coffee while watching the pedestrians coming and going on the clean street.
There is a deer pattern on the coffee cup with the words Ruixing written on it.
Then, the camera turns and a girl in an OL uniform walks into the coffee shop.
Chang Wei's eyes light up directly.
There is no other reason. The girl's appearance and figure are really good. The OL uniform she wears perfectly sets off her figure. The high heels wrapped in her legs step on the red-bottomed high heels, which makes people want to be stepped on by her.
Chang Wei thinks that this is the best-looking and most suitable girl he has ever seen wearing an OL uniform, as if this kind of clothes is designed for her.
Chang Wei also recognized that this young girl seemed to be Ye Ge's secretary, the girl who accompanied Ye Ge to start from scratch - Yuan Guoxue.
This girl is still very famous on the Internet.
As for the coffee shop waiter who ordered for Yuan Guoxue, Chang Wei also felt that she looked very familiar.
"Isn't this person Teacher Mu Yue?!" Chang Wei recognized her.
Although Chang Wei cannot be said to be a fan of Teacher Mu Yue, he also likes to listen to a few of Teacher Mu Yue's songs very much. Sometimes he will take out the singles and repeat them when he works overtime until late.
After Teacher Mu Yue's appearance was exposed, Chang Wei also saw Teacher Mu Yue's photos on the Internet, and his impression of Teacher Mu Yue was better and deeper.
After all, who would not like a sweet and cute delicate girl?
After Yuan Guoxue placed the order, she was outside the coffee shop.
Because there were people sitting on the chairs outside, Yuan Guoxue found a seat and sat down casually. She happened to sit next to Ye Ge and took out her notebook to work. Teacher Mu Yue brought the finished coffee over and placed it in front of Yuan Guoxue.
Then there was a close-up of Yuan Guoxue picking up the coffee, and her delicate lips touching the coffee cup, which made people very appetizing at a glance.
After finishing her coffee, Yuan Guoxue stood up and walked outside.
But Yuan Guoxue did not take away the rice phone on her desk.
After Ye Ge found out, he quickly ran over with the rice phone: "Miss, your phone."
Yuan Guoxue was stunned for a moment and smiled: "Thank you."
"You're welcome."
After Yuan Guoxue left, Ye Ge continued to sit back in his seat and play Honkai Academy on his phone.
Yuan Guoxue looked at the direction where Ye Ge was sitting, picked up her mobile phone, and clicked on an APP. The content of the APP appeared in the advertisement, with a concise and detailed ordering content, with a variety of drink styles, and Detailed prices are also marked.
After placing the order, Yuan Guoxue glanced at Ye Ge with a smile, then turned and left.
After a while, the waiter played by Teacher Mu Yue came out and walked up to Ye Ge with a cup of matcha Reina Ice and an exquisite black forest cake.
"Huh?" Ye Ge was stunned for a moment, "You sent the wrong one, I didn't order it?"
"This is what a customer ordered for you, please use it with caution."
Su Yue smiled and took out the order note and placed it on the table in front of Ye Ge.
Ye Ge picked up the note and looked at the order note on it - "For the boy on the left leaning against the flower bed."
Looking at this note, Ye Ge seemed to know who the person who ordered for him was. He smiled and picked up the Matcha Reina Ice and took a sip.
At this point, the advertisement ends here, and the advertisement only lasts forty or fifty seconds in total.
At the end, a string of small characters appeared, and Su Yue read out the string of words in a soft and pleasant female voice: "Seven stores of Ruixing Coffee will be officially opened on July 10th. The APP will be launched simultaneously. Follow-up stores of Ruixing Coffee are under construction nationwide. "
You have to say how innovative the entire advertisement is, but it’s actually pretty good.
But the whole advertisement gives people a refreshing feeling of summer, especially the Matcha Reina Ice that appears in the advertisement. It is very refreshing at first sight and makes you want to have a drink.
Moreover, the entire advertisement promoted everything that should be promoted, and even brought a Mi mobile phone and Mihuyou's latest game-"private goods" of Honkai Academy, but this did not make people feel inconsistent.
Chang Wei opened the comment area and took a look.
"Holy shit! Ye Gou actually endorsed a coffee shop advertisement?"
"Hot knowledge, this Ruixing Coffee is opened by Ye Gou."
"Nima, Ye Gou's business is really extensive. I thought he was engaged in the Internet, but I didn't expect that he was also engaged in industry."
"Come to think of it, I don't think I would be surprised if Ye Gou enters the Holy Grail next."
"Then I want to buy a Holy Grail made by Ye Ge."
"Brother upstairs, I see you are really hungry."
"By the way, that Matcha Reina Ice looks delicious."
"I also think it tastes good, and it's fun to order with your mobile phone. It seems like there is a special takeout service?"
"I just don't know how it tastes. I feel like it's a bit like Starbucks, but the price is only half of Starbucks."
"Speaking of which, why are there currently only seven stores open in Hangzhou? What should I, Hu Jian, do?"
"Indeed, I, Northwest, also want to drink it!"
"Don't worry, I heard from the gossip that Ye Gou's goal is to open 500 Ruixing coffee shops across the country next year! Open them in all provinces."
"500 stores... Na Ye Gou's ambition is really too big."
"I also think the possibility is a bit slim. This coffee shop has just started. It will definitely not be easy to open hundreds of stores within a year."
"But it's not completely impossible. After all, Brother Ye still has Mihuyou and Bilibili in his hands. Both of them are money printing machines, so Brother Ye's funds are still quite strong."
Although many people are skeptical that Ye Ge will open 500 stores within a year, no matter what, many people in the comment area expressed their expectations for Ruixing Coffee.
Because Ruixing Coffee not only offers coffee, but also many other drinks. Even judging from the APP ordering page, there are also many small cakes.
Some people who were not interested in coffee shops were interested, let alone Chang Wei.
Chang Wei looked at the time.
Eh?
Today is already the 10th.
Chang Wei took out his iPhone, opened the APP mall, searched, and found that there is also the Ruixing Coffee APP. He downloaded it and opened the registration. Chang Wei found that the nearest store to him was three kilometers away and could deliver, and the delivery fee was three yuan. , but newcomers have two opportunities for free shipping.
And Chang Wei also discovered it! Your first order only costs two yuan! That means you can have any drink in the room!
"Isn't this discount a little too big? Isn't it really too cheap?"
Chang Wei wondered for a moment whether he had downloaded a fake APP, but since the APP had official certification and the name was exactly the same, it was unlikely to be fake.
It can only be said that Ye Ge is really determined to spend money in the early stage to open up the market and pave the way for Ruixing Coffee.
This strategy is not impossible. This is the way to open up the market as quickly as possible. After Ruixing Coffee establishes its foothold, the money burned in the early stage will slowly return to profitability bit by bit.
That's right, Chang Wei started to worry about whether it tasted good or not.
Because this is so cheap!
You get what you pay for. Is Ruixing Coffee using some low-quality raw materials to cut corners?
But Chang Wei still gave it a try. After all, it only cost two yuan. If it doesn’t taste good, it doesn’t taste good. At worst, the two yuan will be wasted.
Chang Wei ordered a cup of Matcha Reina Ice for two yuan.
Half an hour later, an employee wearing Ruixing Coffee work clothes called Chang Wei and said that he had arrived at the door of his company.
Chang Wei is quite satisfied with the delivery speed of Ruixing Coffee.
Chang Wei went downstairs to get his own matcha Reina ice and found that the employee was very young and looked like a cheap labor force of college students.
And there were a lot of drinks on the back of this college student's electric car. After delivering this order, this college student hurried to deliver the next order.
"It seems that the business is good." Chang Wei thought to himself.
But then again, it seems that companies under Ye Ge like to use cheap labor of college students.
But, they are looking for part-time workers, and the part-time wages they give are much higher than those of their peers.
And college students are innocent, unlike those old-timers in society. College students are the kind of people who really work for you when you pay them, and they don't have other thoughts.
Holding the Ruixing bag, Chang Wei returned to his seat.
Not to mention, this is much more comfortable and convenient than ordering at Starbucks.
And the bag packaging is also very beautiful, the same paper yellow bag, very literary, with a simple Ruixing coffee deer pattern on it, giving a simple but not cheap beauty.
Open the package and take out the Matcha Reina Ice. The transparent cup used to hold the drink is also well designed, and the color of the drink inside is also very beautiful.
With the mentality of trying, Chang Wei took a sip, and his eyes lit up immediately: "It tastes good! This!"
After Chang Wei finished a cup in the morning, he felt a little sleepy in the afternoon and wanted to drink coffee again.
"Chang Wei, do you want to go to Starbucks downstairs to buy two cups of coffee?" A colleague at the next workstation invited Chang Wei.
Chang Wei was about to nod subconsciously, but suddenly, Chang Wei was stunned for a moment: "How about we change to a new one today?"
"New?"
"Yes." Chang Wei nodded, "You download a Ruixing Coffee APP, I will send you the invitation code, and we will drink Ruixing Coffee today!"
"Ruixing Coffee? I also saw the video this morning and was going to order it." The colleague nodded, "Okay, then let's drink it together."
Although Chang Wei was a little tempted to invite a new friend for a free cup, the most important thing was that Chang Wei wanted to see how good Ruixing Coffee's coffee was and how big the gap was with Starbucks' coffee.
In less than half an hour, Starbucks employees brought two cups of iced Americano over.
Chang Wei and his colleagues took a sip, and their eyes lit up at once.
This coffee.
It's almost the same as Starbucks! They are equally delicious!
Even without discounts, the price is very cheap!
They already had a premonition!
How popular this affordable coffee shop will be!