Chapter 525 How Did You Dig It Up?

"A fresh coconut latte, thank you."

"I want a sakura latte."

"A matcha Reina ice + a small black forest cake, the same as the one Ye Gou had in the advertisement."

The Ruixing Coffee on Yuhang University Commercial Street was already crowded with people, and the shop assistants kept spinning like a top.

The part-time deliverymen of college students kept running back and forth on electric bikes.

In comparison, beverage shops in other places, especially the Starbucks not far away, seemed much quieter.

Although the work was hard, every staff member's heart was filled with smiles.

These are all performance!

If there were so many people every day, my salary + bonus would be tens of thousands!

I would rather be so tired every day.

However, these employees did not expect that the advertisement shot by their boss himself would have such a good publicity effect.

At the same time, at the headquarters of Ruixing Coffee, Ye Ge held a meeting for the first week of opening.

Everyone reported to Ye Ge on their work.

Luckin Coffee's financial performance in the first week was very good.

Although it was in a state of loss in the first week, many people bought the drinks for free, but many people would repurchase, so even though it was losing money, the degree of loss was not high!

For now, Ruixing Coffee has been well received by customers.

Even if some customers only buy one or two cups for free, they will not buy them after drinking.

But in the future, when they have money and want to drink coffee or drinks, they will definitely feel familiar when they see Ruixing Coffee.

In the face of the same price, or when they have a little money in their hands, they will definitely choose Ruixing Coffee.

So this kind of hidden advertising effect is difficult to estimate.

Of course, this premise is that Ruixing Coffee must become bigger and bigger, spread all over the country, so that everyone can see it everywhere.

Otherwise, if there are only a few stores, how could people choose you?

Only when you become bigger and bigger, strong, and even recognized by the whole country, people will also recognize you. This kind of herd mentality is still quite common.

And according to the estimation of the financial department, Ruixing Coffee can make a profit in about two months at most.

Even Luckin Coffee has become a popular drink on the Internet.

Because it is summer vacation now, it is the peak tourist season.

Many people who come to Hangzhou for tourism will come to buy a "Bili Bili Cake" and a cup of "Luckin Coffee" and then check in.

Especially in the main store where Ye Ge, Yuan Guoxue and Su Yue filmed the advertisement.

Many people check in there, and there is a phenomenon that it has become a tourist destination.

"The success of the first week shows that our marketing strategy is correct."

Wu Di from the marketing department said.

"Because the advertisement shot by Mr. Ye and his two friends has caused quite a stir, people are talking about our Luckin Coffee everywhere on the Internet."

Chen Shen smiled: "This is the first time I've seen this happen. Generally, people avoid advertisements, but the advertisement we put on Bilibili has been viewed five million times! This is too exaggerated.

This is the first time I've seen someone come to watch an advertisement. This is too outrageous."

Luo Ye quickly flattered him: "This is mainly due to the overwhelming traffic of Mr. Ye and his three friends. Mr. Ye and his three friends endorse the product, not only do they not have to worry about failure, but the effect is also very good, and they even save a lot of money. 's endorsement fee. "

Ye Ge, who was sitting in the main seat, smiled and said, "Okay, don't flatter me. Marketing methods are important, but the most important thing is quality and reputation. Otherwise, traffic will turn from cake to poison!"

Ye Ge looked at the director of the product development department: "Director Chen, I still say that we have to launch a new product every month, and each season must have a new product corresponding to each season. As for the R&D expenses, you don't have to save them. Taste is the most important thing. Sometimes we can also launch some novel and niche drinks. Although the sales volume will not be so good, it can also add a gimmick. "

"Okay, Mr. Ye!" Chen Wen nodded vigorously.

Chen Wen is actually a senior R&D executive of a beverage company, but was poached by Xu Xin.

At that time, Ye Ge was also very curious and asked Xu Xin, "How did you get here?"

Xu Xin rolled his eyes at Ye Ge and gave an extremely simple but very reasonable answer: "I told him that, especially in this big company with all the intrigue, it's better to go to my side to show your skills. In the end, does he understand you, or do I understand you better?"

Xu Xin said that after she finished this sentence, the other party followed and even brought his entire team.

Then Ye Ge poached some people from the R&D departments of other beverage companies, and thus formed the R&D department of Ruixing Coffee today.

Although the R&D department is pieced together.

But, don't say it, it's quite useful.

"Okay, that's it for today's meeting. Everyone is a little tired during this period. For the user's problems, you must handle them well. The most important thing is that there must be no food problems!

Who dares to have food problems! I will uproot all the people involved! All sued! Do you understand?"

Ye Ge's last sentence was very serious, and it could even be said to be ruthless.

Everyone nodded, indicating that they knew, and no one dared to touch the bottom line.

After this meeting, Ye Ge was going to take Su Mu, Su Yue and Yan Cici back to Linhai.

After all, his mother was still waiting for him at home.

As for Yuan Guoxue, her mother would be in Linhai this summer, so she would not go back, anyway, Yuan Mei bought a villa in Hangzhou.

Yan Cici could have gone back with Chen Ji and Wang Hui, but Yan Cici said she would wait for Ye Ge, and Ye Ge could not say anything, so he could only agree.

After Yan Cici's confession, Ye Ge and Yan Cici did not have much contact, and the relationship between the two was not too awkward.

Ye Ge drove the three back to Linhai, and Ms. Song came to the airport to pick up her son and others.

"Cici, you should go back with us to eat." Song Yanxia said.

"No, Auntie, I will go back to eat, my mother must be waiting for me at home." Yan Cici smiled and declined.

"It's okay, it's just that your mom asked you to go to my house for dinner." Song Yanxia held Yan Cici's hand.

"Eh?" Yan Cici was stunned for a moment.

"Your mom said she had something to do, and neither you nor your dad are free today."