One Thousand Four Hundred and One Operation as Fierce as a Tiger

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As for the trial and error ability of the celebrity chef group, let alone.

Now the funds in the bank account of the famous chef group are equivalent to allowing the company to open a golden finger, and the blood bar is almost infinitely long.

So as long as they don't do much, it won't be a problem even if they try and fail dozens of times.

And Xiao Feng is not afraid of making mistakes when trying to innovate, because he can afford it.

As long as there is no problem with the famous chef making the basic dishes of this fast food restaurant, then it is OK.

And sometimes you have to know how to hide your clumsiness when doing business. You can't be a constant victor in the market.

If you don't have one or two failures in your development history, that's the real big problem.

At that time, others will study you every day. How did you do it?

And Xiao Feng's concept has always been to make a fortune in silence, and never come out easily.

He doesn't want to live under the magnifying glass of others every day, especially when some people are still particularly malicious.

So this advocated that Zhou Jing and the others were trial and error, and cast a wide net. In fact, he also meant to show off to outsiders.

In this way, what everyone sees is, oh, it turns out that the celebrity chef group is not a god, and not every investment will be successful.

They will also fail! It turned out to be nothing more than that.

When those people thought like this, Xiao Feng's goal had been achieved.

No way, in this society, some people just can't see that others are better than him.

If you live better than him, then he will miss you all day, which is also one of the bad roots of human beings.

"Well, good Mr. Xiao, we have written down this idea, and we will arrange people to try this aspect of dish customization at that time."

Zhou Jing carefully wrote down Xiao Feng's light food restaurant concept in a small notebook.

Indeed, this idea is very good, mainly aimed at those high-end female consumer groups.

To know women's money,

But it's the best way to make money, and the restaurant's target customer base is also a group of people with very strong spending power.

There is no need to open too many such restaurants, as long as there are only a few in the top commercial office areas in Beijing, Shanghai, Guangzhou and Shenzhen.

Make the gimmicks and advertising plans more beautiful, and there will be absolutely no shortage of customers by then.

Xiao Feng originally didn't think about how this light food restaurant could be successful, but Zhou Jing, as a top female white-collar worker, liked this plan very much.

Because she knows women's consumer psychology very well.

Now she? She is no longer the ordinary fast food restaurant manager back then.

When she earned 10,000 yuan, she didn't dare to spend a penny? Because she had to pay for the living expenses of the children in the family? She had to save money for the elderly to see the doctor.

When her monthly salary reaches 20,000 yuan, she will send her children to the best kindergartens? Let the elderly in the family also go to the hospital for physical examinations, and eat and drink well.

When her monthly salary was 50,000? She started buying the best bags, clothes and shoes for herself? She even got a membership card for a beauty club.

When the monthly salary was 100,000, she cared more about herself.

I have to go to the Sunshine Hospital every week for beauty injections, and I also start exercising. I eat organic food? The safest and healthiest ingredients.

And now she has an annual salary of more than 10 million? For such a light food restaurant, she fell in love with it as soon as she heard it.

Isn't this kind of restaurant specially prepared for bone spirits like her?

There is no big fish and meat that feel greasy after watching it, and there is no noisy environment full of smoke and fog, and the room is full of alcohol.

Some are indifferent, elegant, high-end and petty bourgeoisie? Isn't this the favorite tune of female career elites like them?

In such a restaurant, drink a cup of coffee? Eat a salad, that is simply the happiest moment in a day's work.

Is Xiao Feng just a proposal? Zhou Jing has already taken care of it, and she has even made a secret decision in her heart.

About this light food restaurant? She plans to take charge of it herself? She must make this light food restaurant beautiful.

We must make this restaurant the most distinctive model in the domestic gourmet circle.

"Well, by the way, Zhou Jing, you are mobilizing a group of people to form a team."

"Recently there will be a team coming from the United States."

Xiao Feng instructed Zhou Jing again, and Zhou Jing was taken aback again.

"Boss, this is..."

"Well, I think domestic beverage stores seem to be very popular in the past two years, and our celebrity chef group can't lag behind."

The eyes of the executives next to Xiao Feng's eyes lit up when they heard Xiao Feng's words.

It seems that the boss is coming back this time, and he really wants to make a big move!

Although the boss did not let go of the matter of opening the franchise again, the boss created two new high-end brands in one breath.

Then this is going to enter the beverage industry again, it seems that the boss is planning to attack in multiple lines?

Is this what a group should look like?

In the past, these executives of the group always felt pain in the flesh every time they thought of the tens of billions in the bank account of the group.

Could this boss be a local rich man?

It's too wrong to know how to make money and not know how to spend it!

With so much money, just lying in the bank like that, how much interest can you earn in a year?

If you take it out for investment and diversification, this is the correct way to use it!

In case some other project is completed in the future, the reward will be far more than just a little interest!

In fact, there were quite a few executives in the company earlier, who secretly complained in their hearts that Xiao Feng was a rich man who didn't understand financial operations at all.

At that time, everyone may think that the boss is a cautious person, and there is no intrusion.

But today, the boss really stood up, and the operation was as fierce as a tiger, which is not an exaggeration at all!

Positioning in one go, two new product lines were created. It is estimated that the two lines alone will require an investment of 2 billion.

Then this is about to start a beverage chain, this shit...

However, in recent years, the domestic beverage industry has indeed been too flammable and explosive.

Three years ago, it started with Hey Tea, then Dingcha, and now Michelle Ice City, and then there was Xingxing Coffee, which was buzzing some time ago.

These wave after wave of milk tea shops and cafes are in the ascendant, they come and go, and come again after they go out.

It seems that the beverage chain has experienced wave after wave of updates and iterations in the domestic business district, but in fact this is just a process of shuffling.

And the one who really stays in the end will definitely be the king in this field.

Last year, in this field, there were still very kings, such as Xing Coffee and a milk tea shop.

The two occupy the dominant position in the coffee and tea beverages respectively.

It's a pity that this year, both of these two have become lingering.

Xingxing Coffee, needless to say, is playing the routine of cashing out capital.

Relying on financing to burn money, crazily attracting passenger flow, and then taking the passenger flow to the US stock market to realize it.

The company's top executives had indeed made a lot of money in the capital market, but it was a pity that they were targeted by financial snipers in the end and beat them hard.

It was also their fate. Just when they were about to die, a pandemic broke out and attracted everyone's attention.

And they also ushered in a respite, but although most of their franchise stores across the country are now retained.

But the popularity is not as good as before. After all, the scandal that broke out at that time still affected the brand reputation of their store.

But they are still alive. This alone reflects the tenacity of this company and the domestic market's demand for low-end and mid-end chain coffee brands.

As for the other head of the milk tea world, Xiao Feng really didn't even want to mention it.

This company that popped up out of nowhere, now it seems, is a master of capital operation than Xingxing Coffee.

It's just that the owner of this store is a bit too that.

Look at someone’s lucky coffee, even if they only play capital operations, they are still going to the US stock market to harvest the leeks in the US.

But this milk tea shop is different. They rely entirely on seizing the short video trend that has emerged in the past two years.

It is relying on the huge traffic brought by the short video platform when it first emerged, relying on the desperate spending of money in the early stage, self-packaging and hype.

Hype yourself into an online celebrity shop, and then rely on short videos to carry out viral publicity.

When people see their home in the short video, there are often lines at the door that line up for two miles.

Then there is the frantic national investment promotion.

Then he fooled thousands of franchise stores across the country in one breath, and then frantically cut leeks from these franchisees.

And their tea drinks, in fact, do not have much advantage in the face of competition from their peers.

In fact, the milk tea industry has always been like this, even lower in technical content than the coffee industry.

You must know that if you want to start a coffee chain, you must at least have a stable source of coffee beans to participate in.

The milk tea industry is much simpler than chain coffee.

First of all, there are no restrictions on raw materials, and secondly, there is no technical content in terms of taste.

The early milk tea was all based on creamer and essence blending, and the cost of a cup of milk tea of ​​more than ten yuan was pitifully low, only less than 60 cents.

But now the milk tea shops are more high-end, using tea bags, and really use milk and cream to make milk tea for you.

But in fact, their milk is all blended with milk powder, and the tea bags are also bought in batches, and the cost is also pitifully low.

A cup of milk tea, if labor and rent, water and electricity are not counted, it is estimated to be worth less than one yuan.

But if you resell it, it costs 20 cups, and there is an extra 10 yuan for a large cup, which shows the huge profits here.

The most important thing is that there are almost no technical barriers in this industry, and the entry cost is too low.

As a result, the competition in this field is extremely fierce, and the update and iteration speed is very fast...

So a certain tea chain that was the leader in the industry a year ago did not have any technical advantages.

It only persisted for less than a year, and now it is basically in a cool state.

Although there are still franchise stores in operation, but the owner of the franchise store has already boarded the ship, and there is no other way but to earn money for meals......