One Thousand Four Hundred and Five Stud Up!

I have opened a new book "I Level Up in Xiaobaiwen", and I sincerely ask all book friends to bookmark, recommend, and leave a message! Ants thank you!

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"I have talked with Mr. Evans, the CEO of Juice King, and also with his team. At present, our idea of ​​cooperation is to fully roll out in China..."

"We don't just make coffee...the milk tea that is popular among young people, as well as fruit tea, or fruit juice, we all make..."

Xiao Feng shared his thoughts with the executives present.

At this time, the executives present almost fell into silence across the board.

"My Cao, this American is too ambitious, right?"

"It's just a single product, and it's not easy to make. They want to develop in multiple lines. Can this work?"

"I haven't seen any of this kind of comprehensive beverage store so far?"

"It's not impossible to do it, but the investment in materials and labor costs may be very large..."

"I lost it. It really is the style of the American guys. What's the matter of standing firm and fighting? They are studs as soon as they come up, and they throw sand when they are playing!"

But after a while, the executives in the conference room began to talk about it.

It is indeed the first time that this kind of comprehensive beverage store has appeared in China. There is a lot of discussion about what kind of difficulties will be encountered in this kind of attempt.

The first thing to consider is cost.

In fact, a long time ago, someone thought about opening such a comprehensive beverage store, but after the initial attempt, they gave up because the cost investment was too high.

Why are there so many milk tea shops in China, because milk tea shops are the lowest cost among these beverage shops.

For example, our country itself produces tea, and it is also a big tea-producing country, so the cost of tea is very low.

There is also milk, which is not a rare item, especially now that large packages of milk powder from abroad are imported in batches to China, and the price in Hong Kong is actually not high.

It is very suitable for milk tea shops, so in terms of cost, it can be completely controllable.

But when it comes to coffee? That's a whole other story.

First of all, the major coffee producing areas in the world? Almost all of them are controlled by several foreign giants.

For example, the most amazing Nestle, and Starbucks in the United States? And several other American companies? Such as Heinz and so on.

So if you want to open a coffee shop, you can't get around these few international giants.

Even if you say? Our domestic Caiyun Province and Nanhai Province also produce coffee beans.

Yeah? But where do you get your coffee beans? You can't buy decent stuff either.

Because the coffee beans there are also not cheap, and the most important thing is that the high-quality coffee beans there are also monopolized by those few companies.

Even if you can get some? It's almost all leftovers that people don't want.

Even if you get these? Then come back to make coffee, the coffee produced is as bad as cat urine, how can you expect consumers to pay for it?

So if you want to open a small cafe or two, that's perfectly fine? You can get it from those big companies.

They are also willing to sell to you at a higher price, anyway, you will not threaten their status.

But if you want to open a large-scale chain like Xingxing? Then I'm sorry, if you don't have enough funds to burn money? Then you simply can't afford it.

Those giants will kill you from the source of the coffee beans.

And even if you can get high-quality coffee beans from Caiyun Province and Nanhai Province? But their production capacity is only so much.

The high-quality coffee beans produced every year? It's enough for you to use for a few months.

Once these months pass? Your raw materials will be out of stock.

Don’t even think about the coffee beans produced in South America and the Caribbean, as well as Africa, they are all monopolized by them.

And the coffee beans from Thailand in Southeast Asia and Malaysia are the same, you don't even think about it.

That circle is basically monopolized by those international giants and some local landlords.

So if you want to open a large-scale coffee chain in China, the first thing you need to solve is the source of coffee beans.

However, this was not a problem for Xiao Feng, because he controlled a large number of plantations in Copper Country and Colombia.

Where the unique geographical environment is, it is guaranteed that a large number of high-quality coffee beans can be produced every year.

Even if the coffee beans produced in South America are not enough, he still has an entire foreign continent for him to grow coffee beans.

So he didn't have to worry about the coffee beans being stuck by those giants.

The same is true for fruit juice. In fact, there are many manufacturers of fruit juice puree in China.

But the high-quality juice puree they produce is basically exported.

Because you can earn more by buying it abroad, and the consumption capacity of domestic fruit juice has not been high, so not many people pay attention to it.

But these are not a problem for Xiao Feng, in his plantation in South America, there will be a lot of unsalable fruits every year.

These fruits can only fend for themselves before, and rot on the tree or in the ground after maturity.

But now, it is squeezed into juice, shipped back to the country, and sent to fast food restaurants made by famous chefs for sale.

If a part of it is distributed from there, it will not be a problem at all, and it can even be used directly in the Juice King Cafe.

Even Xiao Feng wondered, anyway, Juice King sold juicers in the first place.

Do you want to put two on the counter, their unique juicer, to squeeze juice for customers in front of their faces!

Only in this way can we make better gimmicks...

Anyway, the problems that plague other investors who want to build a comprehensive beverage store are not a problem for Xiao Feng and Evans.

Then the cost of materials can basically be controlled.

Then there is the issue of personnel costs.

You need to know if you only open a milk tea shop, or a coffee shop, or a fruit tea shop.

Then the service personnel only need to master a separate skill.

For example, you can make coffee, milk tea, or fruit tea.

But if you open a comprehensive beverage store, the requirements for service personnel are much higher. Not only must they be able to make milk tea, but also be able to make coffee and fruit tea.

Even sometimes, you have to make some desserts.

In this way, ordinary waiters will definitely not be able to do it, so we have to hire some more flexible staff.

There is no doubt that the cost of hiring such a waiter will be higher.

But for Xiao Feng and Evans, this is not a problem at all.

You must know that Juice King Coffee is now a money printing machine in the beverage industry in North America.

Because other beverage stores were affected by the epidemic, they closed down one after another, and only their home was still open.

And because it is in a pharmacy, the environment is safe, so it can be said that the business is booming, and there are huge crowds of people queuing up at the door every day.

It is really not an exaggeration to make money and get hand cramps.

Compared with the labor costs in the United States, the labor costs in Huaguo are absolutely negligible.

As for the biggest cost in terms of operation, it must be the cost of the property. After all, the rent of the store is now the bulk of the cost of doing business in China.

But Xiao Feng and the others are not worried, because their first choice targets are those large supermarkets.

But now those large domestic supermarkets, with their attitude towards well-known chain brands like them, basically welcome them with both hands and feet.

For example, everyone knows Golden Arches and Kaifeng Cuisine, they are very arrogant.

In the past, if they wanted to live in a shopping mall, they had to negotiate with the mall and pay the rent in order to get a very good business location.

But it is different now. With the rise of e-commerce, the life of major shopping malls is difficult, and it can even be said to be very sad.

And in order to survive, everyone flocks to this well-known chain brand that can attract traffic.

Many shopping malls approached them before they opened, and they took the initiative to talk to first-line well-known chains such as Golden Arches, Kaifeng Cuisine, or Celebrity Chef Manufacturing.

But the content of the talk is completely different from before.

In the past, merchants paid the rent of the mall to enter the mall, but now the mall is not subject to rent, begging these merchants to settle in.

It is easy to talk about the location of any store, and they will even take the initiative to decorate according to the style required by the store.

Anyway, as long as you can settle in their shopping malls.

Because the occupancy of such a well-known chain store can increase the popularity of the mall on the one hand, and bring huge traffic to the mall on the other hand.

Just like Starbucks, a company with small qualifications and full of qualifications, it is definitely a company that any shopping mall will welcome with both hands and feet.

So Juice King is also very confident in this regard.

As long as they announce their entry into the country, I believe that countless large domestic supermarket groups will come to their door, requesting cooperation with them and inviting them to stay.

Just like Jintai City...

And even if these groups don't ask them to cooperate, Xiao Feng still has Yida in his pocket.

He knew that as long as he greeted Mr. Wan, it would definitely not be a problem if the Juice King wanted to stay in Yida.

Of course, because they plan to open more than a thousand directly-operated stores this time, they don't plan to put all the stores in shopping malls.

In fact, the university towns in major cities are the target areas they focus on.

And they also plan to increase the density of opening stores near the university towns of various cities.

Hey, because students make the best money.

It is true that many students may not be able to drink more than 30 cups of coffee normally, but they can still afford milk tea worth more than ten or twenty yuan.

Another dozen yuan of fruit juice, can you afford it?

And the most important thing is that there are countless licking dogs in every university. As long as there are these licking dogs, there is never any need to worry about no market.

These licking dogs who would rather eat bran and swallow vegetables by themselves, but also buy cosmetics for the goddess, are willing to give away lipsticks of several hundred yuan, and coffee and milk tea of ​​dozens of yuan are not a problem.

When the time comes for the delivery, I have communicated with the celebrity chef, hehe, do you still need to be afraid that no one will deliver the food?