One Thousand Four Hundred and Six Locked Consumption Mode

I have opened a new book "I Level Up in Xiaobaiwen", and I sincerely ask all book friends to bookmark, recommend, and leave a message! Ants thank you!

*****************

In fact, in recent years, the popularity of the domestic milk tea market has a lot to do with the changes in the consumption habits of young people in China.

At the beginning of 2000, it was the era when the domestic beverage market was definitely carbonated beverages.

Occasionally there is iced black tea, which can tear a small hole in the market monopolized by the two giants of Coke and Pepsi.

After two years, it will be the world of all kinds of juice drinks.

It's just that the so-called juice drinks at that time were actually all flavor blends, and there was no juice at all.

From 2005, the first generation of milk tea began to enter the market, until around 2015, a full ten years, in fact, the milk tea industry has been cultivating the market.

After 2015, the post-90s and post-00s began to become a new force in consumption in the beverage market.

Milk tea has just begun to become popular, especially around the campuses.

As long as there are licking dogs, there will be countless milk tea shops.

Because no matter how expensive milk tea is, it is relatively the cheapest and most affordable gift for licking dogs.

Coupled with the brainwashing and indoctrination of various feminist chicken soups in those years, this has bred countless tsundere girls and licking dogs.

That's why there is a milk tea market today.

As people pay more and more attention to health, fruit juices and fruit teas have gradually entered beverage stores.

It's just that this kind of drink generally has very strong limitations. For example, it sells well in areas with a hot southern climate.

It can even be sold all year round, because the climate is hot there, and the juice can be kept chilled.

It is not acceptable in the north, because people prefer to drink hot drinks once it enters winter.

The only cold drink I like is cold beer, so it is difficult to sell fruit juice in this season.

At this time, Juice King wants to spend a lot of money to build a comprehensive beverage store, even covering not only drinks, but also small commodities such as snacks and afternoon tea.

This is simply a blow to the king!

It is completely different from when other chain brands entered the country.

As soon as other companies come up, open a few first to test the market reaction.

See how the market consumers accept the product.

If the acceptance is average, then you can increase investment, especially in advertising operations, so that you can open up sales.

But if the acceptance rate is very high, just open it and be done.

But if the acceptance is very low? Then just close the door? It's over.

But this store is different, they didn't intend to do any testing at all.

Want to open 1,000 directly-operated stores right from the start? And challenge the impossible? Try a comprehensive beverage store that no one else dares to try easily.

This shit...

All the executives here can only listen at this moment? After all, it is their boss Xiao Feng's time now.

So even if everyone has some objections in their hearts, no one dares to raise it at this time.

But what everyone is more emotional about is the wealth of the Americans.

When Xiao Feng saw the attitudes of these senior executives present here, he also guessed in his heart that it was almost the same.

Although he said the hype, but these guys in front of him are not fools.

For such a business, everyone must have their own judgment? Look at their appearance? It seems that they all have some concerns.

Then you might as well let them speak out openly, so as to boost everyone's confidence.

Otherwise, if they can't be persuaded in this meeting, when the time comes to let them implement it, their strength will definitely be compromised.

At that time, if the business is messed up, it will be yourself who will suffer in the end.

"Okay? I've pretty much said the plan. You all have a look? Do you have any questions or comments? You can ask them all. Let's discuss together!"

As soon as Xiao Feng finished speaking, Xiao Lin next to him raised his hand.

Originally, Xiao Lin was very optimistic about the group's intention to enter the beverage industry? But at first he thought that Xiao Feng just wanted to open a milk tea shop.

But who would have thought? Xiao Feng wanted to cooperate with the Juice King of the United States.

If it's just a coffee shop, he has no objection, after all, that's what Juice King does, and it seems to be doing very well.

But now hearing what Xiao Feng said, it seems that this is not the case at all!

It seems that Xiao Feng and that Evans' ambition is not just to open a coffee shop, they want to open a comprehensive drink shop!

"Mr. Xiao, since we want to open a comprehensive beverage store, as far as I know, such as the source of coffee beans in the coffee shop and the source of juice, how to solve these problems are all costs!"

As soon as Xiao Lin's words fell, the executives beside him nodded frequently.

Obviously, everyone has their own concerns about the source of the coffee beans and juice, as well as the cost.

Especially coffee beans, which are so monopolized by foreign giants.

It is basically difficult for domestic coffee manufacturers to get involved.

"You don't have to worry about this. Juice King, as a company in the United States, has many relationships in South America and can guarantee the source of high-quality coffee beans."

"As for the juice, you don't have to worry, don't we have channels here too!"

After Xiao Feng said that, everyone was relieved.

After all, this answer is what everyone most wants to get confirmed. In fact, smart people have already guessed it before, but they still want to confirm it from Xiao Feng.

"Then the second question is to set up a comprehensive beverage store, which seems to have never happened before in the industry."

"Opening this kind of beverage store can be said to be a pioneering work, and it is also an adventurous challenge. May I ask Mr. Xiao, what was your plan at the beginning?"

"Because as far as we know, the matter of Xingxing Coffee has already discredited domestic coffee enough."

"There are even many consumers who have never drank coffee. As a result, because of Xingxing's coffee incident, it has also had a negative impact on coffee drinks, so this market is currently difficult to open!"

Another slightly bald supervisor spoke at this time.

This guy's surname is Chen, he is a deputy recruited by Xia Hongtao some time ago, and he is also a very capable guy.

As for his question, it can be said that he also asked the key point.

Previously, Xingxing Coffee had a great reputation in the country because of its crazy money burning, but after only a few days of success, it was caught out and hunted down because of financial fraud and other reasons.

And this incident not only made Xing Coffee feel embarrassed, but also brought a layer of darkness to the domestic coffee industry.

When people mention coffee, they will think of Xingxing's coffee fraud.

As a result, many people would not choose coffee as their first choice when it comes to drinking beverages.

Even if I choose coffee, I will not choose domestic brands, and most of them go to Costa or Starbucks.

In fact, Director Chen actually meant inside and outside the words, Boss, you can still make coffee.

But we can't follow the old path of Xingxing Coffee.

As for burning money like Xingxing Coffee, accumulating traffic resources, and then getting it listed on the US stock market, no one is worried about such an operation.

What everyone is afraid of is that Xiao Feng will spend endlessly imitating others in the early stage in order to open this comprehensive beverage store.

Although the famous chef group can also afford to cook, but in everyone's opinion, it is completely unnecessary to do so.

Everyone wanted to see how the boss planned to break the situation.

You must know that any company, even if you are a well-known brand that has flourished abroad, it is also extremely difficult when you start in China.

And this first step is especially important, and you must not make mistakes.

If the first step is not beautiful, then even if you are popular abroad, you may be a second-tier brand in China in the future.

And Xiao Feng obviously has a well-thought-out plan for this, because he and Evans have discussed this issue before.

And Evans sent the team over after researching the domestic market.

It has also drawn on the experience of many domestic chain brands and designed a very good plan.

And after Xiao Feng discussed this plan with Evans carefully, he decided to operate in China according to this.

Of course, the core of the whole plan is to burn money, but the method of burning money is quite different from that of Xingxing Coffee.

"Our idea really started, and we launched a membership system. As long as customers register or pay attention, they can get our electronic membership card."

"With the electronic membership card, the first cup of coffee or drink is free."

"If you buy a membership of 88 yuan, then you can enjoy the discount of ten cups of any drink..."

"At the same time, we will also pay close attention to the number of customers and customer viscosity."

"When the number of customers reaches a certain level, we will develop our own small program, and at the same time, we will develop our own APP later!"

Xiao Feng shared his thoughts, and everyone couldn't help being shocked when they heard it.

This boss, this motherfucker!

This idea is really shrewd, it can be said to be 10,000 times higher than the model of Xingxing Coffee!

You should know that Xingxing didn't ask you to become a member at the beginning, anyway, it asked you to pay attention, or download the app, and then send coupons.

As a result, many people downloaded their APPs in order to gain cash, but once they couldn’t get the coupons, they would turn around and uninstall their software.

But the boss's hand is different, let you pay attention, and let you become a member, as long as you spend 88, you can get a free cup of coffee first.

Then for the drinks in the store, choose ten glasses at random in the future. Who can stand this temptation?

For eighty-eight yuan, you can drink ten cups of coffee, milk tea, fruit juice, fruit tea and other beverages. This deal is simply not too cost-effective!

With such a preferential model, how many ordinary consumers can resist the temptation?

Because this is a mode of locking in consumption, anyway, as long as you become a member, then basically you will not run away.

And Xiao Feng was even more certain that, just like the fast food made by their celebrity chefs, Juice King's drinks were also fortified.

It is basically difficult for ordinary people to leave this drink after trying it...

And they also have plenty of wool for consumers to squeeze...

Anyway, as long as consumers develop the consumption habit of choosing their home first when drinking beverages, then this business will be done!