Chapter 1,259 Distribution and Agency

Yang Fei is very good at mastering the rhythm of his speech and has a strong ability to control the scene.

After he finished speaking, he paused briefly to whet everyone's appetite.

Most of those attending the meeting today are original dealers, and some are dealers interested in cooperating with Meili Group.

Whether old or new, they all look forward to Yang Fei launching favorable dealer policies.

Yang Fei had stirred up the atmosphere, and then he said loudly: "In the new millennium and the new atmosphere, our group will launch a dealer support plan in 2000. We will support and support a thousand outstanding dealers around the world and provide them with better services." Preferential supplier prices and corresponding rebates..."

Before he could finish his words, the audience was in an uproar.

Some dealers couldn't wait to raise their hands and speak: "Boss Yang, as far as I know, the dealers and franchised dealers of Meili Group are not foreign. I don't know about foreign countries. In our country alone, there are three About a thousand families, right? You said you only support a thousand families? Then will the other two thousand families be removed?"

"Boss Yang, why do you only act as a dealer? Can I want to be an agent?" A newcomer raised an opinion.

"Yes, we all want to be agents!" someone echoed.

Distributors and agents are, strictly speaking, different.

Distributors, as the name suggests, refer to merchants who purchase goods from enterprises. They never buy goods for their own use, but resell them. They just resell them and focus on the interest rate difference rather than the actual price.

For dealers, whether they sell a product for one yuan, one hundred yuan, or one thousand yuan, as long as there is a market, they can sell it, and they can make money after selling it, they will dare to do it.

Moreover, the most important point is that the company does not sell to dealers on credit, but receives the money, that is, pays and then gets the goods.

The "business" of the dealer refers to the merchant, that is, a commercial unit.

Therefore, dealers are generally enterprises, or commercial units that receive money from enterprises to purchase goods.

This commercial unit can be a wholesale department or a large retail supermarket.

The dealer obtains the goods from the supplier, and according to the agreement, can sell them within the specified time and area, operate on their own, and are responsible for their own profits and losses. There is a buying and selling relationship between the supplier and the dealer.

Distributors can be divided into general distribution and exclusive distribution. If it is exclusive distribution, the minimum transaction quantity for the dealer will generally be stipulated, and the dealer is not allowed to distribute products of other competing companies.

Since Yang Fei established Meili Group, he has always adopted a dealer system.

Because of the dealer system and two major advantages.

First, the payment for goods is paid in full, which can effectively avoid triangular debt disputes and accelerate the flow of corporate funds.

The second is the dealer system. There is no middleman to make the difference. The company manufactures the product and sells it to dealers, who then sell it to consumers. From the enterprise to the consumer, there is only one distributor. In this chain, no matter who you are, you can earn the highest profit, which is also the most affordable for consumers.

Agents and dealers are different, but many people don't understand the difference between the two.

From the perspective of legal relations, agency behavior is the behavior of the principal. The legal consequences of civil acts that occur between the agent and a third party within the scope of authorization belong to the principal, that is, the supplier.

As for the civil actions that occur between dealers and users,

The legal consequences shall be borne by him himself.

An agent, also known as a business agent, is a general agent who accepts entrustment from others to facilitate or conclude transactions for others within the scope of his or her industry practices.

An agent handles business on behalf of a company, and is a business activity in which the manufacturer gives the merchant a commission amount.

The ownership of the goods they represent belongs to the manufacturer, not the merchant.

Because merchants are not selling their own products, but reselling them on behalf of enterprises.

Therefore, agents generally refer to commercial units that earn corporate agency commissions.

Distributors have independent operating organizations, and agents are not necessarily independent organizations.

For businessmen, whether to be a dealer or an agent can be decided based on their own abilities and actual conditions.

There are many people who just want to be agents. They only need to pay a certain amount of agency fees, and then they can pay for goods on credit, get a lot of goods, and settle the payment after they are sold out, or settle the payment once within a certain period of time.

However, the agreement is just a piece of paper.

In fact, when an agent and a company form an agency relationship and the company supplies the goods, it is no longer the company's decision as to when the payment will be settled.

In practice, too many companies have been brought down by agents delaying payment.

The company collapsed, but the agent became rich. Litigation? There may not be results in three or five years. How can corporate legal persons have so much time and energy to litigate?

After the outbreak of the Asian financial crisis, countless companies were cornered by triangular debt. After many entrepreneurs went bankrupt, they failed to recover the debt, but were chased by their creditors and jumped off the building.

Yang Fei couldn't help but smile when he heard someone proposed to be an agent.

"I'm sorry, our Meili Group only recruits dealers, not agents. This is true at home and abroad. In Meili Group, I make the rules. If you don't agree, that's a pity, you can leave now, It’s a pointless waste of each other’s time.”

Yang Fei said these words with a smile, but his tone was very serious and did not allow for discussion.

The few people who just proposed to be agents are also owners with a net worth of millions or tens of millions. There are many products on the market that can be agents. If they can't become agents of Meili Group, they can agent other products. Seeing that Yang Fei is so disrespectful, they Not wanting to stay long, he snorted on the spot, got up and left.

Ma Feng was outside the door. After they came out, he closed the door tightly and remained guarding the door.

meeting room.

Yang Fei continued: "Between enterprises and dealers, it is a two-way selection process. I will never force anyone to distribute our products, nor will I beg you to distribute our products. I hope that you will truly You must understand Beauty Group, understand our products, and have a strong desire to become our dealer. Only in this way can you do business like a fish in water and make money happily!"

He pondered for a moment and said, "An old friend asked me just now. I said that I would only support a thousand outstanding dealers. Should I remove the other two thousand dealers? This is my fault. I didn't." Speak clearly. Now, let me explain. Our group is willing to support a thousand outstanding dealers!"

He emphasized the word "excellent" very seriously.

"These one thousand excellent dealers are produced from more than 3,000 dealers! In other words, each of our dealers is likely to stand out and become the target of strong support from our group. Everyone has One-third chance to become an excellent dealer. Instead of saying we only retain a thousand dealers - that is impossible!"

"Oh! That's it! Are you choosing the taller one among the short ones? Among the three thousand dealers, choose one thousand dealers to be the role models?" Everyone understood this time and started talking again.

Yang Fei smiled and said: "As for this 'excellent' standard, of course, we judge heroes based on sales volume! Every year, we will conduct an evaluation. This year, if the total volume of goods purchased reaches the top one thousand, then If you become our excellent dealer, we will give you a certain percentage of rebates!”

He waved his hand and said in a deep voice: "Also, after becoming our outstanding dealer, you will be qualified to become a shareholder of our group!"

Wow!

shareholder?

The whole place was excited!