112: The Price War Is Coming! (3 More)

Reduced price!

This is indeed a way.

But it takes money to fight.

Every product is profitable, a sweater sells for 40 yuan, and the net profit of department stores is more than 10 yuan. Now they don't want this part of the profit, or from making 10 yuan to making 5 yuan, trying to make less money themselves, but also pulling customers back from Asia, is it feasible?

Don't even make that 5 bucks, sell it at 50% off to attract customers!

This approach is definitely doable.

No one's money comes from the wind. The same quality goods can be bought with less money, so why do you have to pay more?

But there is one thing, to encircle Asia by cutting prices, several state-owned department stores must work together.

Which commodities will be reduced in price, how much, and for how long, all need to be discussed by several shopping malls. Otherwise, one family will drop in a stupid way, and other families will not keep up, or the same product, Zijingshan, will drop by 5 yuan, but Shangdu Department Store will drop by 6 yuan.

The person in charge of Bauhinia Mountain Department Store is surnamed Lu and is called Lu Hongbo.

Lu Hongbo's temper is just like his name, when he gets angry, he will wave into the sky.

But these are all appearances.

Without two brushes, can Lu Hongbo be the person in charge of Bauhinia Mountain Department Store?

He proposed a price war, and several other companies agreed. Since he chose to be the "wicked person", Lu Hongbo didn't hide his thoughts and told his thoughts.

"Asia has the background of Hong Kong businessmen, and Hong Kong businessmen are rich and rich. We can attract customers from the beginning when we start a price war, and Asia will definitely reduce the price. If we take out a few of ours alone, it may not be too much energy consumption. The other party, you look at the money Asia spent on publicity when it opened, and put on a theatrical performance, we can advertise for 10 years."

Lu Hongbo's words hit the sore spot of the people in charge.

Because it is a state-run shopping mall, they are very cautious about spending public money.

Before the advent of Asia, these shopping malls, the annual advertising fee was only a few hundred thousand Chinese dollars, and they advertised on provincial TV stations, and then printed leaflets to distribute them. The advertising method was very simple... Actually, it was enough. Now, hundreds of thousands of advertising fees are the upper limit that everyone can accept.

Because everyone is doing this, no one thinks there is anything wrong with the hundreds of thousands of advertising fees.

Until Asia was born.

Opening publicity costs millions, no wonder it can cause crowds.

It's too out of place, so everyone doesn't like Asia.

Even now, several shopping malls have seen how good the effect of millions of publicity fees is, but no one dares to follow Asia's practice.

They couldn't think of a more attractive way to publicize it.

Tell them to do theatrical performances according to Asia, they can't invite Hong Kong and Taiwan singers of the same level.

More importantly, if millions of publicity expenses are spent and the performance is not as good as Asia's, they can't explain it.

Several leaders, including Lu Hongbo, realized that the internal management of Asia was different, such as those enthusiastic salesmen who treated customers as gods, but their habitual thinking for many years still told them to refuse to accept these... Admit these Not as good as Asia, that is to admit that they are not capable enough to think of this way of selling goods before Asia!

In the era of planned economy, the performance of state-owned department stores was not required, and the goods were placed there. The common people had to provide 'cloth tickets' if they wanted to pull two meters of cloth. The brain wants to buy.

At that time, the attitude of the state-owned stores was already arrogant. From the managers above to the salespeople below, they have come here for so many years, why should they be changed?

As long as the early bird Asia is pushed down, they can continue to operate the department store easily without changing.

I don't blame myself for not being good enough, but I have to blame my peers for doing too well...

No one wants to do this, including Lu Hongbo of Bauhinia Mountain Department Store.

But when it comes to price wars, everyone has their own ideas.

Lu Hongbo took the lead, and everyone criticized Asia together before formulating a detailed price war plan.

As Lu Hongbo said, Asia has a background of Hong Kong businessmen, and the opening of the theatrical performance shows the spirit of being rich and powerful. Several shopping malls cannot go alone, and everyone has to fight.

For example, the Bauhinia Mountain Department Store reduces the price of women's clothing, and the Shangdu Department Store will choose to reduce the price of leather goods. Several shopping malls take turns to choose different products to reduce the price, stagger the type and time, and let customers choose to go to any of the several shopping malls according to their needs. Which mall customers go to, as long as they don't go to Asia, they win!

"In this way, Asia wants to bring back customers, and without allies, it can only choose to cut prices across the board."

Lu Hongbo's suggestion is to let several state-run shopping malls bear the losses together, and Asia should follow them to lower prices to attract customers, but bear the losses alone.

No matter how rich and rich Hong Kong businessmen are, they can't afford to lose money all the time, right?

If you can't bear the loss, then you have to bow your head to a few state-owned shopping malls. At that time, Lu Hongbo and others can sit down calmly and let 'Mr. Xia' know what it means to rank seniority and do business in a proper way!

...

The words 'Central Plains Business War' were firmly tied to Asia in the last life.

Xia Xiaolan knew for a long time that there would come a day when the rise of Asia would not only violate the interests of state-run shopping malls economically, but also the management principles such as service first and customer first.

Thoughts are also impacting the outdated management system.

This is an inevitable, private versus state-run contest.

The rise of any new thing will encounter many obstacles, and Asia is no exception.

But as far as Xia Xiaolan knew, the 'Central Plains Business War' would take place in 1990.

But in this life, the Shangdu Asia shopping mall opened a year earlier than the previous life, and Xia Xiaolan made a bigger move than Zhu Suizhou. All these triggered a chain reaction... Xia Xiaolan is planning to stabilize Asia's operations, from the front line of Asia's management After getting out, he suddenly discovered that the state-owned shopping malls headed by Bauhinia Mountain Department Store have joined forces to launch a price war against Asia!

"On September 20, all women's clothing in Zijingshan Department Store will be sold at 30% off."

"On September 21st, the price of electrical appliances in Shangdu Department Store will be greatly reduced!"

"September 22, Shangdu Building..."

The flyers printed by several state-run shopping malls were delivered to Xia Xiaolan's office almost immediately. What is this, this is a declaration of war!

Song Minglan was furious.

It has not been more than a month since the opening of Asia, so what about those state-run shopping malls?

Unite against Asia, exclude Asia, and deal with Asia.

"...They want us to close our doors, it's so deceiving!"