Chapter 335: Crazy

? Although the difference between the purchase prices of the two parties is not too large, even the purchase price obtained by Wang Songping is likely to be lower than the purchase price obtained by the Xingyu network e-commerce platform.

However, the cost of the retail industry on Wang Songping's side is much higher than that on the Xingyu network e-commerce platform.

Wang Songping has been in the retail business of mobile phones and computers for more than a year or two. After so many years, Wang Songping's understanding of the entire market is not comparable to outsiders.

He is very clear, and even made certain calculations in his mind at the first time.

According to the calculation of a computer with a market price of about 8,000 yuan, the purchase price should only be about 2,500 yuan, plus freight and storage costs, etc., the cost price should be about 3,000 yuan.

It stands to reason that as long as the price exceeds 3,000 yuan, it is enough to make a profit.

But the problem is that these mobile computer retail industries under the name of Wang Songping have many other costs.

First of all, these mobile phone and computer retail industries under Wang Songping’s name are almost all sold in physical stores, and the rent, water and electricity costs of the storefronts and various losses account for a large proportion.

In addition to the manpower required for these mobile phone and computer retail businesses, there is a lot of investment. After a comprehensive calculation, the cost price of a computer with a market price of 8,000 yuan should be around 4,000 yuan.

Secondly, the share of the mobile computer retail market under Wang Songping's name is not only the mobile computer retail industry directly under Wang Songping, but also a large part, which is not directly managed by Wang Songping, but some scattered mobile phones. The computer retailer only has an extremely close cooperative relationship with Wang Songping, which can be regarded as half of Wang Songping's subordinates.

But even if it is half of his subordinates, they are only cooperative relations.

Therefore, it is impossible for the other party to do business at a loss for Wang Songping.

On the whole, for the mobile computer retail business under the name of Wang Songping, the real cost price of a computer with a market price of 8,000 yuan should reach about 4,500 yuan. Even if it can be lower, the retail price must not be lower than 4,500 yuan. block price.

Otherwise, the retail business of mobile phones and computers under Wang Songping's name will be severely impacted.

However, the situation of the Xingyu network e-commerce platform is completely different. 35xs

The real advantages of the online e-commerce platform are also thoroughly reflected this time.

The online e-commerce platform can save a large part of the cost investment, especially all the investment in the physical store, the online e-commerce platform can be reduced on a large scale.

In addition, the online e-commerce platform launched this campaign in the name of an event. In this way, the mobile phones and computers sold in an event can be regarded as the same batch, and even the models are almost the same. , such a large-scale sale of the same batch, the purchase price will be relatively lower.

That's why, on the Xingyu network e-commerce platform, a computer with a market price of about 8,000 yuan actually costs about 3,000 yuan.

Therefore, the Xingyu network e-commerce platform is priced at 3,500 yuan, and there is still a lot of profit space.

This is the way the online e-commerce platform takes. In a nutshell, it’s actually just four words, with small profits but quick turnover.

Even if Wang Songping is willing to invest a lot of money here, and would rather lose money, he would have to fight a price war with the Xingyu network e-commerce platform, and the Xingyu network e-commerce platform is not afraid at all.

Even if the price is reduced to less than 3,000 yuan, the proportion of losses on the Xingyu network e-commerce platform is not too high.

In contrast, Wang Songping's mobile phone and computer retail business has a very high percentage of losses.

It might even be one to three.

That is to say, for the retail sales of mobile phones and computers at the same price, the Xingyu Internet e-commerce platform will lose 100 million yuan, while Wang Songping will lose at least 300 million yuan.

Even though Chen Ping's assets are still far inferior to Wang Songping's, the difference between the two seems to be a little bit different, but if the losses continue at this rate, Chen Ping himself will definitely not be the first to fall.

Wang Songping naturally understood this.

But he was helpless.

The only thing he can rely on is the credibility of the mobile computer retail business under his own name.

In Wang Songping's view, the Xingyu online e-commerce platform also has certain flaws. After all, this online e-commerce platform has been established for too short a time, and its credibility is not too high.

Even if large-scale publicity was carried out in the early stage, if the price is the same, the first choice of customers may still be those mobile computer retailers under the name of Wang Songping.

Even if the price on Wang Songping's side is slightly higher, those people's first choice should be Wang Songping's side.

But now Wang Songping is also caught in a dilemma. Although he knows his advantages, the price on the Xingyu Internet e-commerce platform is too low.

Wang Songping has no way to make an immediate decision. To reduce the retail price of mobile phones and computers to the current level, he can only try to reduce the price of the retail business of mobile phones and computers under his name to the limit.

For a computer with a market price of about 8,000 yuan, the price on the Xingyu Internet e-commerce platform is 3,500 yuan, while the price on Wang Songping's side is set at about 4,500 yuan.

The price is 1,000 yuan higher than that of Xingyu's online e-commerce platform.

You know, 1,000 yuan is not much, but it is only relative. If you can save 1,000 yuan without paying any price, I am afraid that the vast majority of customers will still choose Xingyu network e-commerce platform. side.

However, after all, Wang Songping's mobile and computer retail business has full credibility, while the credibility of the Xingyu Internet e-commerce platform is still insufficient.

Therefore, in this first price war, Wang Songping may still have the upper hand.

No matter how bad it is, the two sides should still be in an evenly matched situation.

But there is only one chance.

Once there is no problem with the mobile computers sold in the first phase of the Xingyu Internet e-commerce platform, then the Xingyu Internet e-commerce platform will quickly have a certain degree of credibility in the retail of mobile computers.

When the second event is held, the Xingyu network e-commerce platform will have greater competitiveness.

And Wang Songping's advantage will be getting smaller and smaller.

According to Wang Songping's estimation, there will be no more than three events at most, and the credibility of the Xingyu Internet e-commerce platform will not be weaker than that of his own.

At that time, the retail price of mobile computers under Wang Songping's name was still much higher than that of the Xingyu Internet e-commerce platform. In this way, customers would naturally make accurate choices.

At that time, Wang Songping might not be able to recover.

But this is an opportunity after all, at least it can buy Wang Songping a certain amount of time.

After a series of orders were issued in a row, the retail business of mobile phones and computers under Wang Songping's name finally stabilized. Although everyone was still a little worried, there was no major trouble for the time being, and many people still remained on the sidelines. manner.

However, after Chen Ping got the news, he scoffed at it.

From Chen Ping's point of view, Wang Songping was already in a panic and went to the doctor.

It is simply unwise for brick-and-mortar store sales to fight price wars with online e-commerce platforms.

According to Chen Ping's previous plan, the group buying of mobile phones and computers on the Xingyu Internet e-commerce platform will be held every three days.

And as long as it takes about three times, the strength of the Xingyu network e-commerce platform in mobile computer retailing will definitely not be weaker than the mobile computer retailing industry under the name of Wang Songping.

Compared with the online e-commerce platform, the price is lower and it has a huge advantage. In this way, in less than half a month, the retail business of mobile phones and computers on Wang Songping's side will be greatly affected. There is even a good chance that there will be a state of internal chaos.

By that time, the retail business of mobile phones and computers under the name of Wang Songping will probably collapse.

Therefore, although Chen Ping knew about these orders issued by Wang Songping internally, he did not take it to heart at all.

In Chen Ping's view, Wang Songping is simply drinking poison to quench his thirst.

Such measures can only play a role in delaying the current situation of the two sides, and will not have a decisive effect at all.

What Chen Ping was really wary of were other means that Wang Songping could use.

After all, Chen Ping is very clear that although Wang Songping has almost fallen into a desperate situation at present, it is only for Wang Songping's industry.

Wang Songping's own personal network still exists, and it has not been greatly impacted.

At present, no one can be 100% sure that in this confrontation, Wang Songping will definitely lose, and there is no way to determine what kind of situation Wang Songping will fall into after his defeat?

Therefore, the network of contacts that Wang Songping thought he relied on still stood on Wang Songping's side, especially some of the official forces.

Once Wang Songping is mobilized to deal with the Xingyu network e-commerce platform by some means, then Chen Ping must be careful.

Speaking of which, Chen Ping was actually a little helpless in his heart.

Although Chen Ping has always known that his personal network is the biggest shortcoming of his development so far, Coslight Technology Co., Ltd., Changping Supermarket Co., Ltd., and even several other major companies, have huge advantages in this regard. loopholes.

These major companies have developed to the present, although the speed of asset expansion is exceedingly fast, but the establishment of the network of personal connections is somewhat weak.

Once Wang Songping uses some shady means, there will be a certain threat to these industries under Chen Ping's name.

Of course, Chen Ping is not too afraid. He knows very well that now Wang Songping has been forced into a corner. Even if he wants to directly deal with the two major companies, Guangyu Technology Company and Changping Supermarket Company, the matter has not been completely clear. Before, even the personal connections that Wang Songping used to rely on would not directly deal with these major companies under Chen Ping's name.

In order to deal with Wang Songping's counterattack, Chen Ping also made some preparations.

Didn't mean to sit still.

The Xingyu Internet e-commerce platform's actions against Wang Songping have already detonated the business community of the entire Dongjiang Province at the first time.

Many people are watching, waiting for the final outcome between the two sides.

And everyone also saw the actions of the two sides. Relatively speaking, the range of actions of the two sides was somewhat beyond everyone's expectations.

The online e-commerce platform seemed extremely calm, but after an announcement was made, the first activity of group buying of mobile phones and computers started step by step, and there seemed to be no other actions.

But Wang Songping's mobile and computer retail industry has begun to make big moves again and again.